"El Último Hielero"

Un hermoso retrato de Baltazar Ushca, "El Último Hielero" (link). Filmado en locaciones de Chimborazo y la ciudad de Riobamba, Ecuador, con cámaras Canon 5D Mark2 y Red One MX, la fotografía y los colores complementan maravillosamente la historia de este hombre sencillo y trabajador, símbolo de la sierra profunda.

Director/Director de Fotografía: Sandy Patch
Productores: Jeremy Yaches; Rodrigo Donoso.
Fotografía adicional Red One: Juan Carlos Ortiz-Duran

Jim Jannard "My final post..."

Jim Jannard, fundador de Red Digital Cinema (fabricante de las cámaras Red One, Red EpicX y Red Dragon), publicó hoy lo que ha llamado su artículo final, en el forum de Red (link), el cual reproducimos aquí íntegramente. Si es cierto que se retira para siempre (dejando a cargo a Jarred Land), pues le decimos adiós con un gracias infinito, porque a pesar de todo lo polémico del devenir de sus cámaras, la verdad es que cambió el rostro del Cine y el Audiovisual para siempre. Suerte Jim Jannard!

I have said before... I'm tired. I really am.

I started Oakley with $300 and then proceeded to put over 5,000 people to work in California. Against all odds, we passed RayBan in worldwide sales in 1996. I am so proud of what we accomplished at Oakley. Inventions wrapped in art. Thermonuclear Protection. I actually had an impeccable reputation every day from start to finish. 

In 2005, I could see that the powers that be (Sony, Arri, Panavision) were going to attempt to persuade the film industry that 1080P was going to be the digital replacement for film. The F900, F23, Genesis, D20. I did not agree. As a film fanatic, I knew that digital would replace film, but I wanted that replacement to be respectful to film. 1080P or 2K was not respectful.

So at the end of 2005, I made the decision to start RED. The idea was to make a 4K digital camera. My thought was to create a film alternative that actually was the equal or better to film in every aspect. Send film to the retirement home proud of what we had done.

Now... replacing film properly is no easy task. It is about resolution, dynamic range, color, ease of use, cost to shoot, post options... quite a lot of stuff. We accepted the challenge.

In 2006, we announced the RED ONE. 4K for under $20K. That was quite shocking. Sony's digital cinema cameras were $200k+. Apparently shocking enough that I almost got into a fist fight with Geoff Boyle in the aisle of NAB where he questioned why we would "scam" people into giving us $1000 deposits for a product that could never happen. Scam? This is the 1st time anyone had ever questioned my integrity. Ever. In hindsight, I wish I would have pulled the trigger. Maybe I'll get the chance one day. Actually... I look forward to it. (furrowed eyes here)

At that NAB in 2006... we also declared Obsolescence Obsolete. We talked about upgrades instead of having to buy a new camera every time there was some new technology advancement. This concept was new. I had never seen a company do what we were talking about. I still haven't. The question is... could we really do this?

We released the RED ONE with Mysterium sensor... 4K for $17,500 in 2007. It recorded 4K REDCODE to a Compact Flash card! The only way we could do that was through incredible compression technology. "Ché" and "Knowing" were shot on this camera.

Our color science improved on a continual basis. We upgraded firmware for free... as we should have.

Then... we developed the next generation sensor, the Mysterium-X. We offered this sensor as an upgrade. You didn't have to buy a new camera, just send your camera in and pay for the upgrade. As far as I know, this was a first in the entire camera world. Obsolescence Obsolete was alive. Several more features were shot on the RED ONE MX, including "The Social Network", "The Girl with the Dragon Tattoo", "The Informant" and many others.

I should mention here that there were many color science and feature upgrades... for free. Again, what company ever offered that?

Enter the EPIC. As promised, Obsolescence Obsolete continued. Trade in your RED ONE for FULL price value towards an EPIC. I defy anyone to find a program on any electronics product in any industry like this one. Your "old camera" just became a "new one".

EPIC is legendary. The amount of projects shot on EPIC will go down in history. "The Amazing Spiderman", "The Hobbit", "Prometheus", "The Great Gatsby"... the list is too long to type.

So what next? The Dragon.

The Dragon is an Obsolescence Obsolete upgrade. More resolution. More dynamic range. More color depth. And it is an upgrade.

Somehow... I read on CML and other idiotic forums, that I an a hypester, a scam artist. I just have to wonder what these guys are smoking. But I have to say... they have gotten to me. I don't need this. I don't deserve this. Life is short and I am tired.

I can only hope that the incredibly stupid posts from people like Geoff Boyle and Art Adams (many other CML posters) do not in any way taint the work we have actually done.

With the release of the Dragon sensor... I have finished my mission. I am done posting. I will no longer be the face of RED. Mercifully, Jarred will take my place and he is worthy times forever. Jarred is me... only 30 years younger.

My final thoughts...

I have done my best. I saw a fatal flaw in the camera industry. We did our best to address it.

I will now sink into the background, I hope with my reputation intact. I will work on the future of digital cinema... behind the scenes.

God love us all.

Jim
"The camera is arguably one of the most important of all inventions… it is the single tool that has the ability to stop time, record history, generate art, tell stories, and communicate messages that transcend language like nothing else ever conceived."

"Everything in life changes... including our camera specs and delivery dates..." 

We reserve the right to refuse service to anyone with a bad attitude.

Cámaras 4K, quien fué primero?

Jim Jannard ha aclarado algunas dudas que se han generado con respecto a la historia del 4K y su adopción por la Industria del Audiovisual en general.

Tomado de Reduser.net 

Sony… get real.

It appears that Sony is now attempting to re-write history and be the champion of 4K.

http://www.pocket-lint.com/news/1206…ouple-of-years

Really? I don’t think so…

Re-writing history isn’t going to happen because I am personally not going to let it happen. Let’s get this one straight. RED… 4K delivery. Period.

What are the facts?

Sony developed the Genesis digital camera (with Panavision as the frontman) in their best effort to replace film with digital. Just ask John Gault. It was a 1080P camera. RGB codec.

After the Genesis, Sony released the F-23 Digital Cinema Camera (without Panavision). It was still 1080P. And it recorded RGB to an SR deck. It was $225K+. This was the best that Sony had to offer the cinema industry. The RED ONE (4K) was less than $20K at that time.

About the time we released the EPIC (5K for a 4K finish), Sony released the F35. The F-35 was $325+ with SR deck RGB recorder. Again… it was 1080P. But it was full frame… (rolls eyes).

Finally, in 2012, (over six years after we championed 4K), Sony released the F65. Good for them. It was about time. While Sony misrepresented it as an 8K camera… it actually is a 4K camera, that is OK with me. They finally joined the 4K club.

At CES this year (2013), there were 28 4K panels shown by several companies and the world began to understand that 4K is finally here. Sony was one of the many companies that showed 4K panels. Surprisingly… Sony had no 4K player. Of course RED did. Apparently Sony forgot that you need a player to complete the 4K ecosystem.

And now Sony wants to pretend that they are the company that invented and is delivering 4K? Their lack of belief in 4K is the single reason that RED exists.

Make no mistake… Sony was NOT the company that dictated the future. Quite the opposite. They were the obstacle to the future. Apparently they have now seen the light (under pressure). Just remember they were the last one in…

And one last thing… apparently the Sony camera division needs to emulate RED in just about every way imaginable. Flattering. I’m blushing.

One last thing… I’m talking about Sony Electronics. Sony Pictures rocks.

Jim

4K para todos. RED pone nuevos precios a sus cámaras.

Estos son los nuevos precios para las cámaras Red Digital Cinema. 4K para todos.

 

 

  Today, 08:57 PM

As I said before, everything in the electronics world changes... usually for the better, cheaper and faster. EPIC and Scarlet just did. Right now.

We have built an incredibly efficient factory in Irvine, California and over time learned how to make EPICs in quantity, lowered our assembly costs, found better suppliers and fully paid off our NRE. When we assembled the 1st EPIC camera in Stage 6 at RED Studios Hollywood it took our team 12 hours. It took two more days to de-bug. Today we can assemble an EPIC in 13 minutes and 95+% need no re-work after diagnostics and testing. It is a testament to our manufacturing team and supply chain teams.

Since our costs are now significantly lower we are re-pricing our cameras as of now.

For those of you that purchased a new Scarlet ( not battle tested ) or EPIC brain on or after Oct. 1st 2012, the next time you order accessories from RED you will receive a discount to use towards that purchase. $1000 for Scarlet and $4000 for EPIC. Talk to your Bomb Squad representative when you are ready to use this discount.

Now… here is the new pricing:

5K EPIC-X Brain- $19,000

5K EPIC-X Monochrome Brain- $20,000

5K EPIC-M Brain- $24,000

5K/4K Scarlet Brain- $7,950

4.5K RED ONE M-X Battle Tested- $4000 (includes SSD recording module). The RED ONE is End of Life. Battle tested is all that will be available from here on out.

Due to high anticipated volumes, plan on extended response and processing times.

Dragon sensor upgrade is not included for any EPIC system purchased at the new pricing going forward. It will be a $6K upgrade.

Pricing is being updated on www.red.com as I post this.

Jim

Last edited by Jannard; Today at 10:31 PM.

¿Es tu mundo en 4K? Exportando desde el RCX: una introducción.

Cierto es que cada vez preferimos mejores herramientas al momento de asumir nuestro proyecto audiovisual, y eso incluye las cámaras Red EPIC X y Red Scarlet X. Capaces de filmar a una resolución de hasta 5K a 120fps (Red EPIC X) y en formato RAW (.R3D), las posibilidades creativas se vuelven infinitas.

Pero resulta que a pesar de la disponibilidad de estas herramientas, no todos disponen de un Director de Fotografía con la experiencia suficiente, o un sistema de postproducción adecuado para lograr todas las maravillas de trabajar en formato RAW, y en consecuencia el producto final resulta considerablemente inferior a lo que en un principio se esperaba al utilizar estas herramientas.

Un detalle interesante sobre estos sistemas de cámaras en específico es que cuenta con su propio software para manipular sus archivos .R3D, hacer corrección de color y conversión a otros formatos, RCX es su nombre (RedCineX).

El hecho de filmar en formato RAW, como todos saben, signifíca que al filmar obtenemos solo los datos del sensor antes de cualquier procesamiento de las imágenes, teniendo como resultado un negativo digital, que al igual que el negativo tradicional (película, celuloide), necesita ser procesado para así obtener una imágen real a partir de la imágen "latente" en ese negativo digital. Como sabemos al archivo RAW se le puede procesar de manera que podemos cambiar todos los parámetros, incluyendo ISO y white balance, convirtiéndolo en manos experimentadas en una poderosísima herramienta visual.

Red Digital Cinema ha publicado un nuevo video sobre como exportar el material filmado con cámaras Red Epic X, Red Scarlet X y Red One (M y MX), desde el RedCineX, un punto extremadamente importante dentro del sistema de trabajo con estas cámaras.

Voy a exportar mi trabajo, pero.. Prores 4444? DPX? Como hacerlo?

Acá les dejo el video, así como un video hecho a partir del material recopilado de usuarios de estas cámaras y que fué proyectado en 4K en la NAB de 2012.

Exporting from RED Digital Cinema on Vimeo.


Is Your World in 4K? from RED Digital Cinema on Vimeo.

Build 32. Obsolencia obsoleta.

Red Digital Cinema acaba de poner a disposición del público un nuevo build (firmare update completamente gratis) para la RED ONE, que habilita el RedColor 2, RedColor 3 y el RedLogfilm para las cámaras RED ONE, así como la posibilidad de leer files .RMD, haciendo realmente válida su máxima de "obsolencia obsoleta".

 Build 32

En palabras de Jarred Land en el sitio de RED. (link)
"A little love to our RED ONE customers to bring them into the world of RC2 & RC3 and .RMD files as well as fixing some lingering bugs.
enjoy!"

REDmote

REDmote from RED Digital Cinema on Vimeo.

"Evolution Of Style" 1 y 2

Filmado con cámaras Red One MX (Evolution Of Style 1) y Red Epic M (Evolution Of Style 2) y lentes Red Pro Pimes, han recibido el premio Cristal de producción publicitaria por Evolution Of Style 1, así como ha sido considerado por la prensa francesa como 1 de los 5 mejores videos de youtube de 2011. Forman parte de la campaña publicitaria para Fructis de Laboratories Garnier (grupo L'Oréal). Morgan Preleur, director de los ads, comentó en el forum de Red Digital Cinema que el paquete de postproducción fue lineal, utilizando Redcine-X Pro para lograr una rápida corrección a una luz en los files R3D, luego exportar a EXR en un espacio de color ACES, y utilizando archivos proxies en formato DPX para una mejor integración en el sistema. Los morphings fueron logrados en After Effects, con un gran uso de los plugins de Re:Vision para Warping y Morphing. Todo el trabajo de pre, retiming, painting y limpieza fué realizado dentro del Nuke, con la ayuda de las herramientas del Furnace. Director: Morgan Prêleur. Productor: Rémi Sello. Casa Productora: Noside Agencia: YouToYou